Two different questions
Visibility trackers run a set of prompts ("best running shoes for flat feet", "alternatives to brand X") through AI engines on a schedule, record the answers and measure how often your brand appears, in what position, with what sentiment, and which sources are cited. It is the AI-era counterpart of rank tracking and share of voice.
AI Sales Assurance starts from your catalog instead of prompts. It compares what AI shopping agents (ChatGPT, Gemini / AI Mode, Copilot, Perplexity) receive about your products with your live product pages: price, currency, availability, structured data, variants, links, policies and the cart path, stopping before payment. It does not measure share of voice or brand mentions.
A brand can be mentioned often and still be quoted with last month's price. A store can have perfectly accurate data and rarely be recommended. The two tools look at different failures.
The visibility trackers at a glance
Pricing changes often. Figures below are dated; check each vendor's site before buying.
| Tool | Focus | Pricing (dated) |
|---|---|---|
| Profound | Positions itself as an AI marketing platform: AI search visibility plus an "AI Marketer" for research, content and reporting. Enterprise plan tracks up to 9 answer engines. | Free trial and custom-priced Enterprise, as listed on its pricing page in October 2026; no public monthly price shown. |
| Peec AI | Brand visibility, position and sentiment tracking across AI models, with additional models as add-ons. | Starter US$80, Pro US$205, Advanced US$420 per month billed annually, as recorded by PricingSaaS in September 2026. |
| Otterly.AI | Prompt-based monitoring of brand mentions and citations in Google AI Overviews, ChatGPT, Perplexity and Copilot; AI Mode, Gemini and Claude as add-ons. | Lite US$25, Standard US$160, Premium US$422 per month billed annually, as recorded by PricingSaaS in September 2026. |
| Scrunch | Brand presence in AI responses, site audits, and an "Agent Experience Platform" that serves AI-optimized content to AI agents visiting your site. | Core US$250/month for brands (125 prompts, 4 LLMs), Enterprise custom, as listed on its pricing FAQ in October 2026. |
Side-by-side
| AI visibility trackers | AI Sales Assurance | |
|---|---|---|
| Main question | Does AI mention my brand, and how do I compare? | Is the product data AI gives shoppers correct? |
| Input | A list of prompts you choose | Your store and its product pages |
| Output | Mention rate, position, sentiment, cited sources, competitor share | Price, currency, stock, schema, variant, link, policy and cart anomalies, with proof and fixes |
| Typical user | Marketing, SEO, brand and agency teams | Store owners, e-commerce managers, Shopify developers |
| Competitor tracking | Yes | No |
| Checks your structured data and cart | Not their focus (Scrunch includes site audits) | Yes |
| Frequency | Usually daily prompt runs | Daily (Essential) or every 6 hours (Pro) |
| Entry price | See table above | Free check; US$49/month Essential, US$149/month Pro |
When a visibility tracker is the right choice
- You want to know whether ChatGPT or Perplexity recommends you for category questions, and how you compare with named competitors.
- You run content or PR programs and need to measure their effect on AI answers.
- You are an agency reporting AI share of voice to several clients.
- Your main concern is brand perception: sentiment, which sources AI cites about you, and gaps where competitors appear and you do not.
For those jobs, a visibility tracker is the right tool, and AI Sales Assurance is not a substitute.
When AI Sales Assurance is the right choice
- You sell products and AI assistants already send you shoppers, or you are enrolled in channels such as Shopify Agentic Storefronts or Copilot Checkout.
- A customer has told you ChatGPT or another assistant quoted the wrong price or said something was in stock when it was not.
- You run frequent promotions, sell in several currencies, or have many apps touching product pages, so data drifts.
- You want a read-only check of your own store that tells you where to fix the problem in Shopify.
Questions to ask before choosing
- What problem have you actually seen? "We never show up in ChatGPT answers" points to visibility. "A customer said ChatGPT quoted the wrong price" points to accuracy.
- Who will use the tool? Marketing teams read share-of-voice dashboards; store operators need a list of products to fix and where to fix them.
- Which engines matter to you? Check that the plan you are considering covers them; several trackers sell some engines as add-ons.
- How do prompts or products scale? Trackers price mostly by number of prompts; check how many you need to cover your categories and competitors.
- Do you need proof to act? For data errors, you want the captured values from both sides, not just a score.
None of these tools is better in general; each fits a job. Picking the one that matches your problem saves money and time.
When to use both
Larger stores with a marketing team often benefit from both: the tracker shows whether AI recommends you, and AI Sales Assurance makes sure that when it does, the shopper gets the right price and lands on a working product and cart. A recommendation with a wrong price can cost a sale or create a support ticket.
The two also feed each other. When a tracker shows that an assistant cites a particular page or source about your products, that is a page worth checking for accuracy. When AI Sales Assurance finds a product with incomplete data, such as a missing image or a very short description, fixing it gives agents better material to describe that product.
If you are unsure where you stand, start with what is free: try a tracker's trial for a week of mention data, and run the AI Sales Assurance free check to see whether agents get your product data right.
Check what AI shopping agents see in your store
Free, read-only check: prices, stock, variants, structured data and links compared with your real product pages. No credit card.
Run my free checkFrequently asked questions
What is an AI visibility tracker?
A tool that runs a set of prompts through AI engines such as ChatGPT, Perplexity or Google AI Overviews and measures how often and how favorably your brand appears in the answers.
Is AI Sales Assurance an alternative to Profound or Peec AI?
Not directly. Those tools track brand mentions and share of voice; AI Sales Assurance checks whether the product data AI gives shoppers matches your live store.
How much do AI visibility tools cost?
As recorded in September and October 2026, entry plans ranged from about US$25/month (Otterly.AI Lite, billed annually) to US$250/month (Scrunch Core), with Profound mainly custom-priced. Check each vendor for current pricing.
Do I need both a visibility tracker and an accuracy checker?
If you care about being recommended and you sell through AI assistants, yes. One measures whether AI mentions you; the other whether what it says about your products is correct.